Project: Market Launch of White Diamonds
Place: IFA 2010, Berlin, Germany
Designer: Denile Magallanes
Date: September 2010

Since 1280, the bear is continuously the emblem of the city of Berlin. It is assumed that the bear was a common occupant of Berlin’s recent environment and ultimately affected the city and its name creation. The United Buddy Bears are worldwide known and displayed on all 5 continents under the motto “The Art of Tolerance“. International artist composethese bears individually and give them a unique appearance. As an enterprise from Berlin, we have commissioned the artist Denile Magallanes to create a White Diamonds Buddy Bear. The result can be exhibited: The Berlin bear with all its power within a White Diamonds Superman suit–a homage to the eternal hero. Let’s see, where this journey is going to.